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We had a debate - "needs can be created", I disagree.
In my opinion there are some needs which are inherent in (almost) all humans, like the need to look good, the need to become faster, stronger, the need of more convenience, the need of love, affection, communication, the need to explore, go places, the need to learn etc.
I strongly believe that products are just made to satisfy these needs. For example - the need to communicate has been satisfied by - sending messengers, having pegions, letters, phone, pagers, mobile & so on - the products keep on changing but the need that they address has always been the same.
Similarly, there are expressed needs & there are unexpressed needs or hidden needs, & what the marketer can do is create products to satisfy the expressed needs & discover & ignite the unexpressed needs, for example - humans have always appreciated music but they were not aware that it can be listened while moving but then Sony invented walkman & the rest is history
One more example is that humans always had the need of capturing life's moments, they made paintings on walls of the caves then one day a company created camera, from then the product has been modified many times to make it easier & better for people to satisfy their need of convenience & capturing life's precious moments & mobile with camera is an extension of company's effort to satisfy the underlying needs of people.
my conclusion is - needs can not be created, they are there inside the humans & marketer's task is to find them convert it into products & satisfy them & constantly improve the products to satisfy them in a better way.
I strongly believe that products are just made to satisfy these needs. For example - the need to communicate has been satisfied by - sending messengers, having pegions, letters, phone, pagers, mobile & so on - the products keep on changing but the need that they address has always been the same.
Similarly, there are expressed needs & there are unexpressed needs or hidden needs, & what the marketer can do is create products to satisfy the expressed needs & discover & ignite the unexpressed needs, for example - humans have always appreciated music but they were not aware that it can be listened while moving but then Sony invented walkman & the rest is history
One more example is that humans always had the need of capturing life's moments, they made paintings on walls of the caves then one day a company created camera, from then the product has been modified many times to make it easier & better for people to satisfy their need of convenience & capturing life's precious moments & mobile with camera is an extension of company's effort to satisfy the underlying needs of people.
my conclusion is - needs can not be created, they are there inside the humans & marketer's task is to find them convert it into products & satisfy them & constantly improve the products to satisfy them in a better way.
What do you say???
7 comments:
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yes,I also do agree with the statement tht 'needs can not be created' but my point of view is that marketing managers or simply companies creates an upper edge of the need.
As in u have given the eg. of camera mobile ph. no doubt mobile was there in the market for the need of communication but companies launched a mobile with infra-red or blue-tooth technology so this,an upper edge to the basic need is according to me is creating a need.
Thanx
Ruchika Jain (MBA-1st sem)
Amity jaipur
e-mailing add.(ruchika_capricon@rediffmail.com)
According to me needs can be created but only at the later stage ... like for ex:- earliear there was a need for transportation but no one knows about how this need can be fullfilled or what kind of product would come in existence. But when marketer launched a car they created a need for a car. Even if we watch people they normally say that they have a need for Car. nobody ever says that they have a need for transportation. so its always marketer who creates needs at the upperedge.
nice to see this
i dont agree to this .... i am a student in mba - I nad never felt the need for Internet , but when sir said that he will only accept the assignment thru Internet then it became a need for me.
Sunil
MBA - I
JECRC - SOM
Needs are the matter of stage we are into, when we are satisfied at one level, surely we would like to move to another one.....
It's the simple natural process we're following since we're child. Once, we learned to crawl, we would work hard to stand and start walking on our legs, oncew that's done with, we wold like to climb the stairs..... and so on. so, the question is not whether the need can be or cannot be created, it's about how we're moving to the next stage in the life process.
Ritu Dixit
Lecturer - ISBM,
Jaipur
wat is marketin positioning.
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